New Amoyer
A Xiamen magazine that exists only in illustration — in the cover-art tradition of The New Yorker, following The Parisianer, The Tokyoiter and The Shanghairen. Illustrators paint the island city and share revenue instead of selling out their rights. Issue one: Kulangsu at dawn.
A magazine that never prints news
New Amoyer (Chinese name “鹭誌”, the Egret Journal) publishes nothing and sells no news. It invites illustrators to paint imaginary magazine covers — the way The New Yorker has done for ninety years, one painting per moment of a city. Paris has The Parisianer, Tokyo The Tokyoiter, Shanghai The Shanghairen — now it’s Amoy’s turn.
Fair to creators
- Revenue share, not buyouts — illustrators keep full copyright
- Credit always belongs to the artist: online, prints, books, merch
- Per-work licensing — only the pieces that go on sale; publish everywhere else freely
Where it stands
Two trademark applications are filed and accepted, the masthead type is being custom-designed, and illustrator recruiting is underway. Issue one’s theme is set: Kulangsu at dawn — realistic or abstract, paint the moment you see.